Ria Health branding
Doing partnered with Ria Health to transform their brand identity and website. The goal is to help Ria Health reach a wider audience and clearly communicate its mission and values.
Ria Health is an organization that diligently helps people to manage their alcohol addiction.
The Problem
The company needed a complete brand refresh at the start of 2021. Their original logo and messaging did not align with their current or future goals, and the company lacked a cohesive style guide to help maintain a consistent brand image.
The Solution
Working closely with Ria Health’s executive team, Doing developed a new brand identity focused on “creating a positive relationship with alcohol.”
The Ria Plus is a symbol of positivity that reinforces the company’s commitment to helping members make positive strides in their journey.
A comprehensive brand guide, messaging template, and web portal were developed and launched in early 2022.
Comprehensive Brand Book
To maintain consistency, a brand needs rules. Doing delivered a comprehensive brand book the company continues to use today.
Taking it to the streets
Getting the message out to the public with engaging street ads.
Showing support
Ria Health’s branded internal merch. Who doesn’t love a company t-shirt?
